Last weekend was one of the biggest in many a blogger’s diary – the 5th anniversary of Regent Tweet!
On Saturday over 100 bloggers descended on the mile of style to shop like no one has ever shopped before at this all-day event organised by Sisteris.
The day, which was covered by ITV News, included master classes, product collections, tasting, talks and much more. It all kicked off at 10am with a photo call by the street’s famous curve…
Next we were invited into the Apple Store for talks by fashion blogging superstar Adam Galla of I am GALLA, and Damien Whitmore of the Victoria & Albert Museum.
We also got a sneak preview of a brand new Regent Street app coming soon – it’ll be tailored to each individual’s likes and dislikes, offering special offers and promotions as you pass stores – every shopoholic’s dream!
After that we headed off to explore the street’s finest stores, armed with a pack of cards telling us what was on offer at each shop. Brands taking part included GAP, Apple, Karl Lagerfeld, Hackett, Banana Republic, Aqua, Armani Exchange and more.
First stop was GAP, where the first 50 bloggers could collect a pair of their famous 1969 jeans. It was like Supermarket Sweep. For denim. I was beside myself with joy to be amongst the last to get their hands on a pair! Here’s what I chose.
After all that denim-searching we found ourselves a little tired out, so we visited Molton Brown for a hand massage, a wish bracelet and a cupcake or two! Karen Millen was our next stop, where we received beautiful summer purses, and not long after that we made a startling discovery – Kiko Make-Up – where we got free make-up tutorials and a preview of their incredible nail polish collection. They really do have every colour under the sun! I struggled to tear myself away…
Tumi was up next. Here we were introduced to the latest in luxury travel by GQ’s fashion editor Nick Carvel, and we got a chance to win a luxury holiday too! If you’re feeling lucky the competition’s still open, you can read all about the Tumi Golden Ticket competition here.
We had a few minutes to spare before lunch so we headed to The Organic Pharmacy, a make-up shop which doubles as the most relaxing of beauty parlours, right in the thick of things on Regent Street. Here I got my claws all dressed up and Regent Tweet ready, in pastel blue.
And then it was off for a three course lunch courtesy of Brasserie Zedel, to recharge our batteries before an afternoon of shopping till we were dropping – and the grand unveiling of Brooks Brothers’ classic white shirt, by Liberty London Girl… but I’ll tell you all about that tomorrow!