Leading travel brand TUMI has opened a flagship store on Regent Street, designed by Dror Benshetrit.
The shop itself is a glamorous giant of a store, combining glitzy LED lighting and polished metal fixtures with wood detailing. Decor includes walnut-finished wooden fins, with seaforth marble plank floors, laid in an asymmetrical pattern, tying the colour palette together. And that’s where we trotted off to to discuss the latest collections with GQ’s Online Fashion Editor Nick Carvell. Here he is!
“We took a holistic approach, consistent between the product, interior, design and absolutely everything that is a part of the brand’s DNA,” said Dror Benshetrit.
“When you look at a TUMI bag, there’s a lot of logic and reasoning behind the design. Whether you’re creating a bag or a store, you’re designing for that same customer. We wanted to add a sense of hierarchy within the space to provide a seamless experience—moments where the consumer is guided towards what they’re looking for. TUMI customers know exactly what they want.”
NEW DESIGNS – LAUNCHED JUNE 2014
In addition to a whole new shop, Tumi has just announced the arrival of its new summer range, including more improvements to its core Alpha 2 travel collection – which boasts no less than 14 patents! Upgrades include newly designed 360° wheels, recessed into the body of suitcases to give a lower center of gravity, stable multidirectional navigation and a roomier interior compared to carry-on bags with surface-mounted wheels.
The spring/summer 2014 collection spotlights three classic neutral colours: Black, Espresso and a colour blocked Grey/Orange.
Another bold new addition to the brand is a collection launched in collaboration with American potter, designer, and author Jonathan Adler. Known for his use of geometric patterns and bold colours, the collection reflects his spirit of irreverent luxury and is both playful and practical.
Adler’s iconic prints and cheeky sayings land on TUMI’s best-selling styles. In true Adler fashion, the assortment makes a statement! “Are We There Yet?” is my personal favourite…
Of course man’s best friend must also travel in style, and for this reason Tumi has launched a new collection of contemporary accessories for man’s (and woman’s ! ) best friend. Collaborating with Berlin-based pet accessories label Cloud7, the four-piece collection is comprised of smart, durable design solutions for stress-free travel with pets. TOO CUTE.
While taking flight, four-legged companions can enjoy a ride in the duffel style Flight Bag. Designed to fit under the airline seat, the plush bag is enhanced with a main zip compartment that reveals a spacious interior, complete with removable and washable wool lining, interior leash and a pop-up lid that allows your pet to peek its head out. It’s also functional – the shoulder strap doubles as a lead!
Lightweight in design, the Travel Bed is a versatile landing pad whose slim profile allows it to be easily packed into a suitcase or carried by hand by holding onto its soft, leather top carry handles. Available in both small and large sizes, features of the Travel Bed include wool padding and iconic elements such as a leather co-branded luggage tag, monogram patch, and leather tab details with Velcro® closure. When it’s time for a meal or water break while on the go, a stylish, practical and compact set of bowls will help serve this up.
The Travel Dog Bowl unzips into two portable bowls for your pet’s food and water and also comes equipped with a water-resistant lining. Crafted from TUMI’s signature Anthracite material, a leather monogram patch is applied to stamp your furry friend’s initials, letting other pals know when they’re barking up the wrong travel case.
Visit TUMI on Regent Street to see the whole collection of travel, business, women’s, lifestyle and tech accessories.