At a recent in-store event at Brooks Brothers’ swanky Regent Street store London’s fashion bloggers were introduced to something a little bit special…
The holy grail of shirts. The perfect white shirt. The shirt to end all shirts. Here is the shirt!
It was unveiled with plentiful pomp and ceremony by fashion blogging superstar Sasha of Liberty London Girl. Sasha’s a big fan of this historic brand. It was the first ever American ready-to-wear fashion emporium, and over the years it’s become an institution, shaping the way Americans dress. Sasha told us it was the perfect place for essentials such as the white shirt, navy cardigan and beige bermuda, and once I got my hands on one of their non-iron shirts I quickly saw why.
The latest and greatest offering from this premium brand, the ‘great white shirt’ is made from 100% cotton and it resists wrinkles too! It’s available in sizes 6-18 and can even be cut according to your specific wishes – classic, fitted or tailored.
The famous faces are loving this one, supermodel Alex Wek and actress Diane Keaton have already snapped theirs up. And did I mention you don’t have to iron it… EVER?
Brooks Brothers can count anyone and everyone amongst their clientele. They’ve dressed 39 of the 44 American presidents. They dressed Barack Obama during his inauguration speech in 2009. They even provided Jennifer Aniston’s tie in that famous 2008 GQ cover. See, this is a shirt you can go out and change the world in. Or just go to work. Up to you.
150 Regent Street,
020 3238 0030